Tours guides by Unseen Tours started in London in 2010. This exceptional social enterprise was the brainchild of The Sock Mob (a volunteer meetup group). This volunteer network engages with people living on the streets of London. They train formerly homeless people to become tour guides. The guides train in several skills including public speaking, managing large groups and confidence building. Tours include Soho with Nic, Brick Lane with Pete, Covent Garden with Viv, London Bridge with David and Shoreditch with Henri. The guides have an intimate knowledge of their area and its historical and cultural landmarks. 60% of ticket sales are paid directly to the guides. Remaining revenue covers essential operational costs, including transportation and phone for the guide. They reinvest further profits are into the enterprise.